Friday, March 25, 2016

Olympics: Jesse Owens and adidas 1936 Berlin

adidas was founded in 1924 by German brothers Rudolf and Adolf “Adi” Dassler. Adi Dassler sought to promote his athletic footwear among the world’s top athletes at the 1936 Olympics, with Jesse Owensreportedly one of his top targets. It is unclear exactly how Owens came into possession of the shoes; some stories indicate that Dassler approached him in the Olympic Village; others note that he asked German coach Jo Waitzer to pass on a few pairs to the American star. Whatever the means, Owens raced into the record books with his new shoes, which quickly became a popular brand, thanks to its association with the gold medalist. Jesse Owens famously won four gold medals at the 1936 Summer Games in Berlin .